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| By analyzing customers' buying habits and interests it is possible to target mailings to those most likely to be interested in buying, thereby increasing sales probability. |
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| Rather than mass mailing with a high level of wastage you can reduce mailings to targeted groups most likely to buy. |
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| By closely matching supply and demand, stock holdings can be reduced. Promotions can be used to reduce stocks of slow moving books. |
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| Short product lists can be can be produced very quickly in response to inquiries such as "what other titles do you have by this author?" |
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| Full catalogs can also be easily produced by transferring data direct to Quark, InDesign or similar third party products. A comprehensive select and sort process is provided to extract and format data with a variety of transport methods including XML. |
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