Trilogy Publishing Manager will enhance your marketing activity and give you the power of knowledge at your fingertips. The functionality includes Campaign and Media Management, Performance and Prospect Analysis together with Mailing Management and Catalog Production.

For more details, please phone Alex Dare in the UK office on +44(0)1242 222132 or email alex_dare@trilogygroup.com

For North America please phone Dennis Butler at 1-888-269-0535 or email dennis.butler@pubtechconsulting.com or visitwww.trilogynorthamerica.com

 

publishing-manager-marketing-management

 

Click here to view our Publishing Manager Overview.pdf

Benefits

Increased Sales

By analyzing customers’ buying habits and interests it is possible to target mailings to those most likely to be interested in buying, thereby increasing sales probability.

 

Improve Efficiency, Minimize Costs

Rather than mass mailing with a high level of wastage you can reduce mailings to targeted groups most likely to buy.

 

Maximize Stock Holdings

By closely matching supply and demand, stock holdings can be reduced. Promotions can be used to reduce stocks of slow moving books.

 

Quick Catalog Production

Short product lists can be can be produced very quickly in response to inquiries such as “what other titles do you have by this author?”

 

Comprehensive Catalogs

Full catalogs can also be easily produced by transferring data direct to Quark, InDesign or similar third party products. A comprehensive select and sort process is provided to extract and format data with a variety of transport methods including XML.